Farm Hosted Events … Primrose Valley Farm is an idyllic setting for events of all types. Farm hosted events are popular in today’s agritourism market, and the farm has hosted weddings, educational conferences, corporate meetings and fund raisers such as Taste of Madison, with bookings ranging from the Madison area to Milwaukee, Chicago and beyond. Out-of-town guests have a wide variety of convenient, nearby lodging options in New Glarus and Verona. Events are able to take advantage of spectacular views along with resources that include a large, highly appointed, air conditioned, ADA compliant indoor event space, high definition audio/video resources, outdoor deck overlooking the farm, adjacent outdoor venue with breathtaking views, and a fully equipped commercial kitchen.